Our Story

Our Story: AURÉLE & IVY Joaillerie

Born in London and rooted in timeless European artistry, AURÉLE & IVY Joaillerie was founded by Dr. Rushabh Chauhan (MBBS, IMBA-England) with a vision to bring classic, elegant jewellery to modern women. While pursuing his studies in England, he discovered a love for designs that transcend seasons, delicate yet enduring, luxurious yet wearable every day.

The name AURÉLE & IVY reflects our philosophy:

 

• Auréle: derived from the Latin and French for “gold,” symbolizing radiance, strength, and timeless value.
• Ivy, the evergreen climber of Europe, representing resilience, beauty, and connection, which inspires many of our designs.

At AURÉLE & IVY, we craft jewellery in 925 sterling silver, gold-plated sterling silver, and natural diamonds, bringing European-inspired creations to India and beyond. From everyday essentials to statement pieces, our collections are designed to make every woman feel confident, cherished, and adorned in elegance.

 

We are proud to launch our first experience studio in Vadodara, Gujarat, where customers can see, touch, and feel the craftsmanship of our jewellery. This marks just the beginning of our journey, one we hope will soon blossom across India and around the world.

But our story goes beyond jewellery. We believe in celebrating beauty, love, and compassion, not just through design, but through impact. That’s why a part of our profits is dedicated to supporting NGOs in India, helping uplift communities in need while our customers celebrate life’s precious moments.

We also extend our love for detail and craftsmanship to exclusive pet tags, ensuring even our beloved animal companions can share in the beauty of design.

AURÉLE & IVY Joaillerie is more than a jewellery brand, it’s a movement to blend artistry with purpose, where every creation tells a story of heritage, modernity, and heart.