About Us
A Note from the Founder
From Medicine to Jewellery: A Journey Guided by Curiosity, Craft & Passion
I’m Dr. Rushabh Chauhan, Founder of AURÉLE & IVY Joaillerie.
My journey into jewellery was not something I had planned from the beginning. I studied MBBS at South Gujarat University, Surat, and later pursued an International MBA at Buckinghamshire New University, England, where I graduated with Distinction.
Medicine taught me precision, discipline and, most importantly, the value of making a meaningful difference in someone’s life. My MBA taught me entrepreneurship, international business and the importance of building something with purpose.
But during my time in the United Kingdom, I discovered another passion.
As I travelled across the UK, I found myself increasingly drawn to jewellery, its history, craftsmanship, design language and the way a beautifully created piece can become part of someone’s identity. I spent time exploring jewellery houses, studying designs, observing changing tastes and understanding what makes a piece feel truly timeless rather than simply fashionable.
And somewhere along that journey, I realised:
I didn’t just love jewellery. I wanted to create it.
That realisation became the beginning of AURÉLE & IVY Joaillerie.
Founded in late 2025 in Vadodara, Gujarat, AURÉLE & IVY was created with a simple belief, every woman deserves jewellery that makes her feel beautifully herself.
Our designs draw inspiration from the elegance of European jewellery while being thoughtfully created for the modern woman of India. I wanted to create pieces that could accompany her everywhere, from a quiet coffee to a celebration, from her first important achievement to the moments she will remember for a lifetime.
To me, jewellery is never merely an accessory.
It can be a reminder of who you are.
A celebration of how far you’ve come.
A gift to someone you love.
Or simply a beautiful little promise you make to yourself.
AURÉLE & IVY is for her.
For the woman who is ambitious yet graceful.
Confident yet effortlessly feminine.
Modern yet appreciative of timeless beauty.
Whether she is buying her first fine piece, celebrating a milestone, gifting someone special, or simply saying “I deserve this” I want every AURÉLE & IVY piece to make that moment feel extraordinary.
In 2025, we opened our first AURÉLE & IVY store in Vadodara, beginning a journey that I hope will take us far beyond one city and one country.
15, Nilamber Corporate Park, beside Starbucks, Vasna, Vadodara. 390007.
What started with a medical degree, an international education and a fascination with jewellery has now become a dream to build a jewellery house that women across India and eventually women around the world can feel connected to.
I personally believe that luxury should not only be about how much something costs.
True luxury is how something makes you feel.
Thank you for becoming a part of our story.
With gratitude,
Dr. Rushabh Chauhan
Founder, AURÉLE & IVY Joaillerie
Timeless Crafted. Everyday Luxury.